How an Antiabortion Group Targeted Planned Parenthood Visitors With Ads | Tech News Briefing | WSJ

Until last year, an antiabortion group was using location data gathered from cellphones to send people who visited Planned Parenthood targeted advertising.

WSJ reporter Byron Tau joins host Zoe Thomas to explain how the group got the information, the legality of these steps, and more about the group behind the effort.

0:00 How Veritas Society obtained location data
2:13 Advertising firm Near Intelligence
2:50 What the ads looked like
3:27 Platforms for the ads
4:26 Is this legal?
5:57 How to protect your data

Tech News Briefing
WSJ’s tech podcast featuring breaking news, scoops and tips on tech innovations and policy debates, plus exclusive interviews with movers and shakers in the industry.

For more episodes of WSJ’s Tech News Briefing:

#Privacy #Data #WSJ



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